Eryck K. Dzotsi

I have been abundantly blessed with grace and many gifts. My journey has been an amazing one, and I am always excited by what is coming next. Right now, I am just managing these gifts in a way to make an impact on the world, and to leave a legacy of service when I am gone. Dreaming that my tombstone will read:

"Here lies Eryck Komlavi Dzotsi. 

The Lord was his passion, and with gladness he bore every cross he was given.  He delighted in meekness. He was marked by forgiveness and known by his love. He was ruled by peace and fought the good fight... And he finished his course." 

Strategy is a scientific art, and this is my craft...

It was love at first sight. In 1994, there was an economic crisis in Benin where I immigrated, and my boarding school was faced with either closing down or doubling the tuition mid-school-year. I was 11 years old, and in front of the general assembly, I proposed a strategy anchored on sustainability, resource independance, and waste reduction. Upon its implementation, we went through the crisis with only a 12.5% tuition increase the following academic year. It has been a blessed marketing fairy tale ever since.

SEO and Social Media ... The Renaissance Journey

I was introduced to Online Marketing by my friend, and mentor Jean Marc Mensah as I was a sophomore in Florida Institute of Technology. Out of nostalgia we build some radio on the university server, but no one came to listen. Tasked with "making the radios known," I fell in love with the mistery and intricacy of search marketing. We got kicked off the school servers, and grew into the #1 online destination for tropical music online. Eigth years later, the industry continues to re-invent itself and to challenge us, forcing us to grow or die. Working in an industry as dynamic and evolving as Search brings a level of stress and satisfaction that compare to very few things in the world.

 John 1:12  : "Yet to all who received him, to those who believed in his name, he gave the right to become children of God"